Hyundai Santa Fe

How do you launch Hyundai’s latest hybrid SUV to show its category leading range and towing power? Easy, you show it goes the distance for Aussie family road trips. Using Cake’s iconic track, we asked Aussies to go the distance in the new Santa Fe Hybrid. An automotive brand telling Aussie’s to skip the petrol pumps. Directed by Adam Stevens / Goodoil.

Concept. Art Direction.
Hyundai Santa Fe